Attention Transition Part 1: "The Burial of Power" is emerging as a new exhibition in Switzerland. Jean-Charles Massera's practice has recently turned more and more towards the association of texts and images, starting with writing. Interested by this approach, the curator and director of the Geneva Centre of Photography, Joerg Bader, wanted to invite this multi-talented artist, who is sensitive to both literature and contemporary art issues. The deconstruction of the language in his works, the criticism of the current language of advertising and mass media and the associations he creates between the banality of these images and that of texts are both insignificant and deeply meaningful. No clash, no conflict, no authority relationship in these productions of Jean-Charles Massera: on the contrary, it is the soft mass of the ambient ideology that is highlighted. It is for this critical thinking and this original mixed work that the Centre de la photographie Genève presents a major monographic exhibition of the artist, which will focus on works that combine photography and writing, and will also show some videos